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Brand Positioning
Defines the goals and qualities of successful brand positioning.
http://www.brandoctors.com/f2.html
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International Brand Architecture
A collection of excellent articles on international branding and advertising.
http://pages.stern.nyu.edu/~sdouglas/rpubs/
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Managing Market Identity
A general article on positioning a company in the marketplace.
http://www.cssp.com/cp_0400/cp_fa.html
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Marketing Basics
Briefly explains the concept of market positioning.
http://www.tenonline.org/art/mm1/9305.html
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Tue Aug 05 2003
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Marketing study of CKOne
Extensive article on how Calvin Klein created, marketed and positioned the unisex perfume, CKOne.
http://www.janhoo.com/skole/university/ckone.html
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Tue Aug 05 2003
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Positioning a Tourism Destination
An article on how to position a tourist destination in order to gain a competitive advantage.
http://www.hotel-online.com/Neo/Trends/AsiaPacificJournal/PositionDestination.html
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