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Business Effective e-Relationship Marketing
This paper investigates why companies that do not use the web as a primary market channel to invest in web site provision.
http://www.unido.org/userfiles/TasnadiB/ISSUE_PAPER-Sackett.pdf
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McKinsey Quarterly: Emerging marketing
This article explains why companies dont need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous-relationship marketing effectively.
http://www.mckinseyquarterly.com/ab_g.asp?ar=1164&L2=16
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Relationship Marketing the Chinese Way
This article extends the fact that developing and cultivating relationships is a common preoccupation and a form of social investment in China.
http://www.findarticles.com/cf_0/m1038/1_43/59670273/p1/article.jhtml
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