Wal-Mart Accelerating Digital Movie Download Efforts
September 15th, 2006 by Movie Marketing Update
According to recent reports on CNNMoney.com, Wal-Mart is ramping up its movie download service efforts amidst the recent launch of Amazon and Apple’s services.
The single largest seller of DVDs in the world, Wal-Mart accounts for upwards of 40 percent of all DVD sales, mainly from highly popular new releases from the studios. The article speculates that the move is part of Wal-Mart’s effort to maintain this dominance.
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