So my very tech-trend-savvy buddy, Ike, has this device that's still in its beta called Chumby. It's like a clock-radio/computer screen/pet rock. The night of Heath Ledger's death. I was on a bed in a Salt Lake City hotel staring at Chumby little screen, which at the time was displaying the top 13 Google searches. The number-two search after Heath Ledger was for someone named "Keith Ledger." A little research and a few news reports reveal that a lot of us thought Ledger's name was Keith. The Internet Movie Database has a page for him. There are no movies on it, but his "Star Meter" is "up 8% since last week." Gawker seems to have noticed this, too. It's surreal enough that Heath Ledger is standing on the Brokeback Mountain in the sky. But the idea - however stupid - that he might have been Keith all along or that he'd left behind some revenant doppelgänger is too Japanese-horror-movie to process right now.