Best Buy partners with the Rolling Stones on DVD Exclusive

Best Buy Logo The Rolling Stones and Best Buy have partnered on a new exclusive DVD Release for the second time in four years, according to Businesswire. Called The Biggest Bang, this four DVD set of the Stones’ recent record-breaking tour will be available starting June 12 for $29.99 exclusively at Best Buy’s retail and online stores. The Biggest Bang features duets with Dave Matthews, Bonnie Raitt and Eddie Vedder, among others, and features over 50 songs and footage from around the world. Previously, Best Buy released Four Flicks, a 19-times platinum Rolling Stones set that remains the number one selling concert DVD in U.S. history according to Nielsen Soundscan.

The release comes at the height of the “retail exclusive” trend. With price search engines on the web leveling the playing field, retailers have been pressured to come up with limited, exclusive versions or outright exclusive releases to help drive traffic to lagging retailers. In the past year, Best Buy has been at the forefront with home entertainment exclusives, with some notable releases being The Office Severance Package, a Scrubs bonus DVD, and a two week Apple iTV exclusive. While a boon for retailers, these special releases are making DVD distributors work harder (and less profitably) for what amounts to similar buying levels from DVD’s sales peak in 2005. That being said, the collaborative nature of these projects has strengthened the distributor-buyer relationship, and has helped to make distributors become more customer-centric.

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