Archive for the ‘Warner Brothers’ Category
There is one point that needs to be closely scrutinized, however: The article notes that Warner had 36 custom spots developed. While the costs of tagging each ad and the related production expenses are probably low, it would be interesting to see what this campaign's overall ROI was when compared to a more traditional TV ad campaign.
In just over two weeks of release, 'The Painted Veil' has grossed $720,000 on 72 screens, according to Box Office Mojo.
Today Warner Home Video announced that they will be releasing 'The Lake House' simultaneously on standard DVD, HD DVD and Blu-ray formats.
With a September 26th street date, Warner will be the first studio to release titles in all formats. They will also be releasing the film as a combo disc, with a high definition DVD on one side and SD DVD on the other side, priced at $39.99. The Blu-ray version will be available for $34.99 SRP. And a standard DVD will cost $28.98. The bonus materials will be available on all versions, though Warner did not disclose if they would be in high definition on the HD DVD and Blue-ray versions.
'The Lake House' is a time-travel romance starring Keanu Reeves and Sandra Bullock, and is a remake of a recent Korean film. Warner may be banking on the geek appeal of the filmâ€™s plot and Keanu Reeveâ€™s Matrix pedigree to appeal to the early adopters who are currently the biggest segment of the high definition player owners.
In theatrical release this past summer, 'The Lake House' took in $52.3 million domestically and $49 million overseas, coming in at #38 for 2006.