Whopper Freak Out

December 22nd, 2007

An extended look at what happens when Burger King discontinues the Whopper.

Runtime: 3 min

“Pop Quiz,” a master’s project from Talli Peled at Bournemouth University

December 22nd, 2007

“Pop Quiz,” a master’s project from Talli Peled at Bournemouth University

Retromercial: Shower Bar

December 22nd, 2007

Clean up your shower (and prevent accidents) with Ronco's Shower Bar.

Runtime: 35 sec

Groundhog Day meets Pulp Fiction meets The Santa Clause

December 22nd, 2007

Groundhog Day meets Pulp Fiction meets The Santa Clause

Characters who are not yet important

December 22nd, 2007

questionmarkIf the first time a character appears in a screenplay, it is in a scene in which he does nothing — he is just a peripheral presence — should he be introduced at that point?

The specific scene I’m writing is a funeral. There are four characters in that scene that we haven’t met yet. In that scene they don’t really do or say anything notable; they are peripheral mourners. They will all become significant characters later on in the screenplay. Does convention dictate that I introduce them to the reader at that point? (When we meet them later on, we’re supposed to recognize them as having been present at the funeral.)

– Ed
New York City

Yes. If a character needs to be in a scene, you need to put him there. If you don’t, there’s every possibility he’ll get dropped out of the schedule when it comes time to shoot that scene. Screenplays are literary works, but they’re also instructions. Recipes of a sort. While it might be tempting to leave something out — “Of course they’ll remember that Balthazar is at the funeral!” — assumptions like this invite mistakes.

Ideally, the very first time we meet a character, his introduction should be meaningful, giving us some reason to remember who he is and keep us curious what he’ll do. But there are valid reasons why this might not happen, and crowded moments like funerals and weddings are one example.

So if you need to include a character in this way, remember that you’ll need to make your proper introduction later. For example, in the funeral scene, you might simply write…

  • Among the mourners are JOHN BALTHAZAR (50) and his wispy daughter FIONA (21), who hover near the edge of the crowd. Closer to the action are two imposing men in sunglasses — ELAN and MAX, both 25. We’ll meet them all later, but for now, they’re merely paying their respects.

Later in the script, when we really need to meet one of them, we can do the proper setup…

  • Glenn sits across the table from John Balthazar, who we saw briefly at the funeral. With broad shoulders and a piercing gaze, he has the look of a Viking forced to wear to a suit. He keeps his knife and fork clutched like weapons throughout the meal.

You don’t capitalize his name in this second introduction. Since it will be the first time he’s spoken, the dialogue should be enough to help the reader notice that someone new has joined the story.

Is Brian Cox Returning as Stryker in ‘Wolverine’?

December 22nd, 2007

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Yesterday afternoon I was thumbing through some Sundance e-mails when I came across an interview pitch for Brian Cox, known to one and all for his many acting roles including Stryker, nemesis of Wolverine in X2: X-Men United. For a while it's been known that the role Cox originated was going to be taken over by the younger Liev Schreiber in the upcoming fourth film, X-Men Origins: Wolverine, so how come Brian Cox has X-Men Origins: Wolverine as his top credit on the actor bio sheet I'm looking at right now? An attempt by me to follow-up with the publicist who sent me the bio has been met with silence, so who knows if this was something that wasn't meant to be leaked or just someone's dumb mistake? I can easily see a publicist accidentally writing down X4 when they meant to write down X2. But the wall of silence hasn't yet dissipated. I'll be keeping an eye on this.

The official synopsis for X-Men Origins: Wolverine -- what a clunky title -- states that the film "explores the claw-wielding character Wolverine's violent and romantic past, and his complex relationship with Victor Creed and the ominous Weapon X programs, as well as his encounter with other mutants." Filming is expected to start in a couple of weeks, so if there are any last minute casting decisions to be made, now is the time, I guess. I'd definitely like to see dueling Strykers, but is time-travel a big part of the X-Men universe, cause otherwise I can't exactly see how they'd pull that one off. More likely that if this is true, there will be a prologue or epilogue with Cox getting to shine for five minutes.

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For Your Consideration

December 21st, 2007

One of the perks of being in the WGA is that you get sent scripts and screener DVDs for many of the year’s best movies. Just this week, I got Juno and The Savages. My Christmas holiday to-watch list keeps getting longer.

WGA members are sent these scripts and screeners in the hopes that they’ll be nominated for the awards, obviously.1 But it’s not always clear why some movies are “For Your Consideration,” while others aren’t.

The answer has less to do with critics than calendars; the decision is made months before the movie is released. It’s made by studio marketing departments, who are looking at dates, cast and comparable films to figure out whether it’s worth the money and time it takes to mount a serious FYC campaign.

Sony decided Big Fish was an awards contender, so they bought the ads and publicity to support it. We screened for the National Board of Review and all of the other tastemakers. In the end, we got a handful of nominations. I got Best Adapted Screenplay nominations from the Broadcast Film Critics and the BAFTA’s.

But a few years earlier, the studio didn’t try to get anything for Go. We’d debuted at Sundance, and had gotten terrific reviews, but since we hit theaters in February of that year, there were other movies for the studio to promote by the time awards season came. Doug Liman, Sarah Polley and I would have been longshots — but our names could certainly have been placed in the mix. But for Sony, a couple of award nominations would have meant very little for an R-rated teen comedy already at Blockbuster.

With the summer release of The Nines, I knew there was little chance we’d be remembered come awards time — and zero money for ads, mailers and screenings to refresh people’s memories.2 I would have loved some actorly appreciation for Ryan and Melissa, who are consistently singled out in reviews for being terrific in multiple roles, even by critics who didn’t like the movie.

But I’ve tried not to be frustrated when looking at the 14th full page For Your Consideration ad in Variety for a “worthy” movie I know is worthless. The awards campaign was always part of these Very Important Movies’ marketing. It wasn’t for ours. Our target audience was the intersection of sci-fi geeks and Sundance aficionados, who we’ll reach better when the movie comes out on DVD on January 29th.

We didn’t send out the script of The Nines, although it’s been available for download for months. With a bit of stomping and fuss, I probably could have gotten the distributor to mail it to at least WGA members. And I kind of regret not pushing for it, because I have a hunch that the small subset of members who actually read the scripts they’re sent3 are the ones inclined to log in and do the new online nominations for the WGA Awards.

So if you’re a WGA member who falls into that category, let me invite you to read it and nominate it if it seems like one of the five best contenders for Original Screenplay this year. (We’re number #109 on the ballot. The deadline is January 8th at noon.)

Did that feel uncomfortable? Because it was. It’s so much nicer to sit behind a glossy trade ad than ask a reader for his or her vote. But I just did.

I’ll be heading out for a Christmas holiday, but I’ll be checking in occasionally. If I don’t see you, have a good one.


  1. Specifically the WGA Awards, which I have a hunch will not be picketed, unlike some others.
  2. It didn’t matter that we’d only come out in New York, LA and Austin. Most of the awards-givers are conveniently housed there.
  3. My great frustration is that awards for Best Screenplay are given without any direct exposure to the screenplay. You’re watching the finished movie and guessing which ones were well-written. The more honest award would be given to the director for Not Fucking Up What Was Probably a Good Script.

Retromercial: Madonna for Mitsubishi

December 21st, 2007

Madonna appears in this '87 Japanese spot for Mitsubishi.

Runtime: 59 sec

The best animated ads of 2007

December 21st, 2007

The best animated ads of 2007

Federico

December 21st, 2007

federico.jpg
Federico Saenz-Recio is now on the loose in the mean streets of New York. He recently left Version 2 to pursue life as a freelance animator. From the looks of his reel and the body of work on his site all the motion graphics shops just benefited from his decision.